Visitor Engagement

Visitor engagement enables you to improve marketing campaign performance, reduce website and shopping cart abandonment as well as increase the overall return on your advertising investment, whilst moving towards achieving the best possible conversion of web visitors to customers. Visitor engagement based on behavioural targeting gives marketers the ability to respond fast and effectively to fleeting revenue opportunities.

Site-Alive visitor engagement target's website visitors using behavioural profiling and segmentation in real-time, to trigger the delivery of the most appropriate content invitations to encourage targeted visitors through to the most efficient and effective contact solution. Invitations can include offers to talk live with sales and support advisors or targeted, personalised promotions and advertisements.

You can use behavioural targeting to increase conversion rates across your website and boost per-order revenues. You can achieve a rapid ROI that covers initial investments in a matter of weeks.

Website visitors are by nature a diverse group of people. It cannot therefore make sense to serve every visitor with the same set of contact options at the same point in time. You need to reach the people for whom contact is necessary before they abandon your website, serving it through the most accessible, cost effective and convenient platform.

Understanding Website Visitor Behaviour

Site-Alive facilitates delivery of specific messages to audiences targeted as narrowly or broadly as a company's marketing strategy requires. Site-Alive's audience segments can be comprised of any combination of behavioural, registration, referrer, keyword and geographical data. Online invitations can be driven by way of three primary variables:

Recency - This variable represents how recently the visitor performed a certain action - such as viewing a
specific product category or area of the website. It is an especially powerful tool for marketers trying to reach
consumers at specific points in the "visitor life cycle".

Frequency - Using this variable, marketers can determine how often an individual visits a website or page
associated with its interest categories or transactions. The more frequent the visits, the higher the assumed interest. Frequency is especially useful in identifying visitors who may be entering critical phases in a purchase cycle or research process.

Duration - This measures how long a visitor stays in an area of the website associated with a specific subject
or product. As a reliable indicator of online "attention span" for different subjects, it enables marketers to gauge
the level of interest and then determine if an individual is a good prospect for targeted invitations or promotions.