Real-time Analysis

There are numerous web analytics solutions available today from a host of different providers. What's different about Site-Alive's integrated web analytics is that it provides both historic and real-time views of your website, which automatically feeds through into it's behavioural targeting and visitor engagement modules. Traditional web analytic software packages are failing to provide the subsequent actions that organisations need to undertake to successfully affect their online business, leaving the marketers to try and affect their businesses on their own by just looking at numerous reports.

Whilst traditional analytics are an important foundation to any online business, web metrics solutions simply count and report website statistics  - providing some guidance on next steps toward online objectives but without giving you the tools to undertake real changes to conversion rates.

Site-Alive's tool suite gives you real-time analysis that allows you to understand your website visitors' behaviour, then engage them with the right message, at the right time, to pull them through to a multi-channel contact solution leading to higher conversion rates.

You can find out more about visitor engagement and customer conversion using the navigation links on the left hand side of this page, however the following gives a brief overview of Site-Alive's integrated real-time analytics module:

Visitor browsing
Visitor browsing lets you drilldown into any visitor on your web site in real-time. You see important information such as their IP address, country/region/city, their entry and exit pages, their navigation paths and the amount of time they spent on the website. View which search engine or marketing campaign drove them to your website, the keywords used, which page they are currently on and their status on your site.

 

Visitor profiling

Site-Alive helps you break down your visitors into segments of people with similar attributes, behaviours and interests. By understanding your visitor segments, you can better understand how different groups of people interact with web site content, react to campaigns, drive sales, and contribute to website ROI.

 

Marketing campaign management
When undertaking your marketing campaigns, you need to know if they are driving qualified visitors who convert on your goals and purchase your products. Using Site-Alive you can evaluate the visitors who respond to your campaigns and quickly see the pages they view, the goals they achieve, the products they buy, and the money they spend - all in real-time! By examining campaign ROI reports, you will know instantly whether campaigns are sending qualified leads, driving sales, and generating a profit.
 

Conversion

With Site-Alive you can measure conversion on-the-fly from anything to anything, over any time period, across multiple visits, and from any referral source - with the click of a mouse. Browse-to-buy, campaign-to-sale, keyword-to-goal, page-to-page. Conversion rates are shown for every campaign, search engine and keyword, even if conversion cycles take months. And with visitor profiling, you'll know exactly who's converting and who's not.

 

Search engine marketing

Marketers can accurately measure their search engine investments with Site-Alive and find ways to save and earn more from their investments. For all pay-per-click (PPC) keywords, key statistics like cost-per-click (CPC), conversion rates, sales revenue and ROI are provided for each one. Conversion rates and sales revenue are provided for all organic keywords used to find your site on over 30 major search engines and 20 shopping portals.

 

Return on investment (ROI)

For every pound you spend driving traffic to your web site, you can use Site-Alive to ensure that your marketing investments are generating revenue and turning a profit. Powerful ROI analysis provides clear and accurate statistics on campaign costs, response rates, sales revenues and conversion rates.
 

A/B Testing

With A/B Testing you can optimise your campaigns and websites by testing variations in content and using Site-Alive to track and measure the results. For example, you could test two different landing pages for the same e-mail campaign to see which one generates the better response from visitors.
 

Online retail reporting

With Site-Alive, you get more than just reports, you get in-depth analysis on your products, sales, and customers. The power of Site-Alive lets you examine the behaviours of your customers to identify strong cross-sell relationships, cart abandonment trends, optimal path-to-purchase click streams and more.
 

Path analysis

With Site-Alive, you can view complex path analysis data in easy-to-interpret visual reports. These intuitive reports lets you see how visitors navigate your web site and whether they can easily find the content they need. This allows you to locate barriers that can block new visitors, different cultures or hot prospects from reaching your targets and converting.

 

Customer relationship management

By linking up your CRM, you can link authenticated web site visitors to your website statistics, therefore attaching names and contact information to visitor interests and browsing behaviours.